Design Philosophy :
1. Edgy
2. Retro - Futuristic
3. Constructive
4. Urban-Tailored

Target Market :
Sex : Male - Female
Age : 25-45 Years Old
Price : Rp 700.000-up
Location : Big city and Suburbs
Life-style : Entertainments, Socialite, Art Lovers, Fashion Conscious

Division :
I. Ichwan Thoha
II.Exodu Uniform Line
III. Paradox Ethnic Line
IV. Ichwan Thoha Accessories



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